BOISE -- One day after a prime-time news conference on the subject, President Obama is taking his health care reform message on the road.

His goal is to make his voice heard above the political fighting in Congress and convince worried Americans that he has a plan that will work.

And as the president headed into the American heartland, community activists in Boise used the sidewalk outside Sen. Mike Crapo's office as their podium.

Their message -- minorities in idaho and around the country suffer disproportionately under our health care system.

"Thirty four to thirty five percent of latinos in Idaho don't have health care coverage, compared to 18 percent of all other Idahoans," said Sam Byrd with the Center for Community and Justice.

The national debate over health care reform is complex, but the biggest concern among people we talked to is cost and keeping coverage intact.

"My biggest concern is after i retire," said Raeanne Nixon of Nampa. "How will I keep my health care insurance, or what happens if I lose my job."

"My biggest concern is it's going to keep getting so expensive it will be less affordable for business owners or consumers in general," said Richard Mercer, also of Nampa.

And not everyone is confident the politicians can tackle such a massive issue.

"Right now I don't have a lot of concerns other than the federal government screwing it all up," said Bryce Baertsch of Boise. "I don't trust the guys in DC to do it right."

But President Obama says something must be done as 14,000 Americans continue to lose their health insurance every single day.