NAMPA - Becki Detro said she was married to the church for 28 years of her life. Constant feelings of unworthiness caused her to leave her faith.

"It was very hard," she said. "It's a hard thing when your whole family..." she couldn't continue and was visibly emotional.

She's now joining an effort to help other followers of the Church of Jesus Christ of Latter Day Saints who want to leave the church, but still have a place to worship.

"I see a concern that LDS people are leaving because they are not receiving the healing balm of His forgiveness," she said.

She connected with Pastor Mark Cares. He founded the Truth in Love Ministry in 2005 with a mission to bring people from the Mormon faith to his church.

"Over the years we have ministered to people who have felt stressed over Mormanism," he said. "We are just trying to reach out to those people."

And his ministry is reaching out with five new billboard advertisements. Ads that read: "feeling Worthy?" and display a support website, http://www.hishealingnow.com/

The website features stories from Detro and others who've made the switch. It's tone is blunt with links reading, "healed from shame," and "I was washing clean."

"it's not to bash Mormons but to point out those differences and then to talk about the ramifications of those differences," he said. "We have a sense of urgency that the people in Mormonism will be lost and that's a hard message to send."

The tone and tactic of the awareness campaign disturb some.

"I think he's really reaching trying to figure something out and trying to take advantage of a couple situations," said Wayne Petersen, a bishop in the Mormon faith for six years.

He says the standards are high for a reason and that there is support within the church.

"We don't apologize for the standards we set because they are true principals that stand for a good quality of life," he said.

But that quality of life wasn't very high for Detro who says those standards ostracize many and make some feel bad about themselves.

"I went to church and heard the message of free and full forgiveness," she said.

Regardless how people feel about various religions, Petersen says this method is unbecoming.

"I feel sorry he has to take this approach," he said. "I guess he's just trying to build his own flock and I wish him good luck."

2News did try to seek comment from Craig Rasmussen, spokesman for the Church of Jesus Christ of Latter Day Saints in Idaho, who declined to make a comment on this story.