Barley: Health and Economic Benefits

MEDIA ALERT
Contact: Mandi Hogan
Phone: 303.913.4721
Email: mandi@mandihogan.com

High Beta-Glucan Barley Helps Manage Diabetes
Provides Economic Opportunity for Pacific Northwest

WHO: BGLife™ Barley, the Idaho Barley Commission, Governor C.L. “Butch” Otter

WHAT: Media event to discuss BGLIfe’s high beta-glucan barley:
- Packed with powerful health benefits to help in the fight against alarming increasing numbers of diabetes, obesity and heart disease
- Enjoying tremendous export success to Japan and Taiwan, which positively benefits Idaho and the Pacific Northwest’s economy
- Anticipating expanded domestic markets for Idaho and Pacific Northwest food barley production

WHEN: Tuesday, June 24th
11:00 am Pacific Time

WHERE: Port of Lewiston Container Yard
1224 6th Avenue North
Lewiston, ID 83501

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BACKGROUND:

DIABETES & OBESITY
- Diabetes is an exploding health epidemic.

- According to the American Diabetes Association:
o 20.8 million Americans have diabetes
o 6.2 million Americans do not know they are afflicted
o 41 million Americans are considered pre-diabetic

- According to the Centers for Disease Control:
o Idaho
§ 66,000 adults diagnosed with diabetes (2005)
§ 87% with diabetes were considered overweight or obese (2004)

o Washington
§ 296,000 adults diagnosed with diabetes (2005)
§ 84% with diabetes were considered overweight or obese (2004)

- Diabetes can be prevented. Lifestyle intervention such as exercising regularly and eating a high-fiber diet can help in the fight against diabetes, obesity and heart disease.

- Loaded with beta-glucan (fiber), BGLife™ Barley is a natural and healthy weapon in the fight against diabetes.

IDAHO AND PACIFIC NORTHWEST ECONOMIC IMPLICATIONS
Governor Otter will explain:
- Idaho agriculture generated more than $6 billion in farm-gate receipts and hundreds of millions more in value-added processing last year.

- Agriculture remains Idaho’s largest natural resource based industry and has a long successful heritage, particularly in grain production in northern Idaho.

- The opportunities look tremendous for this new type of food barley, both for export as well as for largely untapped domestic markets.

- This last year, the U.S. sold its first shipment of this BGLife food barley to Japan, and all of it was sourced from Idaho, and mostly from an area just north of Lewiston (Genesee).

Speakers include:
- C.L. “Butch Otter,” Governor of Idaho
- Dan Mader, Idaho Barley Commissioner, District 1 (also grower and chairman of National Food Barley Commission)
- Sam White, Genesee Union Warehouse
- Christine Fastnaught, Ph.D Technical Manager, BGLife Barley
- Dr. Frances Gough, Co-founder and chief medical officer for a weight and health risk management clinic in Redmond WA
- Kevin Hodges, Commercial Manager, BGLife Barley

More information available online at www.bglifebarley.com .

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