Consumer Report: Best Tissues

Consumer Report: Best Tissues »Play Video

Companies trip over themselves to make their brands household names. But only a few brands become so engrained in the lexicon that they’re synonymous with the products themselves. This so-called “genericization” can be both good and bad for companies like Apple, which must balance their desire for brand recognition with their disdain for brand deterioration. From left to right are: a Jan. 20, 2011 file photo showing boxes of Kleenex tissues, a Kimberly Clark brand; Bayer aspirin tablets photographed May 25, 2004; Johnson & Johnson Band-Aid products shown Jan. 24, 2011; and a March 7, 2012 file photo,shows the new iPad. (AP Photo)

BOISE, Idaho (KBOI) - Consumer Reports just tested more than a dozen tissues to see which ones you can rely on.

"What this is a ball burst test. This is really showing everything live, the force as it's moving," Leigh Druckenmiller of Consumer Reports said.

When you need a tissue, a tough one can make all the difference.
Consumer Reports evaluated 18 in all from the major players and store brands, too.
"With tissues we wanted to test what was important to consumers, so we tested for strength of the tissues and also the softness of them," Leigh Druckenmiller of Consumer Reports said.

First up was the Instron test Consumer Reports' trained sensory panelists test for softness in this humidity-controlled room.
The test conditions are nothing to sneeze at!

"Each tissue has to be assessed under the same conditions because moisture can change how a tissue feels," Leigh Druckenmiller of Consumer Reports said.

Testers found you can't necessarily go by a name. Walgreens' Ology Soft & Strong tissues were anything but, earning the lowest overall rating. But the top-rated tissues, Puffs Ultra Soft and Strong, did deliver on its name. In fact, these two-ply tissues were the strongest of all the tissues tested, blowing away all the three-plies!
The next best tissue,Kleenex Lotion Aloe and E, can save you a little money. In fact, these were named a Consumer Reports Best Buy.

No matter which tissue you choose, Consumer Reports finds tissues don't need to have lotion added for them to be soft. However, all the tested tissues that did have lotion rated well for softness.